Acquisition guides
Mobile app user acquisition
User acquisition for mobile apps on CPI, CPA and ROAS goals. In-app, rewarded and push traffic in 180+ GEOs with source-level reporting.
CPI campaigns that don't stop at the install
Cost-per-install campaigns optimized past the install: event-driven buying, fraud-filtered sources and weekly source scoring across 180+ GEOs.
App retargeting and re-engagement
Re-engage users who installed and lapsed: push-based re-engagement, churned-user win-back and event-driven retargeting for mobile apps.
SKAN attribution for iOS app campaigns
How SKAdNetwork attribution works for iOS app campaigns: conversion values, postbacks, measurement limits and how to plan spend without IDFA.
Soft launch strategy for mobile apps
How to soft launch a mobile app: pick test GEOs, read retention and monetization metrics, fix the funnel, and decide go/no-go for global launch.
Go global: take your app worldwide
Helping developers go global: iOS & Android user acquisition, market selection, localization, monetization and compliance — performance-based.