Deposit-first economics
In forex, trading and fintech the billable event is the funded action: first-time deposit, account activation, first trade. We structure campaigns around it — optimization targets, source scoring and creative are all aligned to the event your finance team recognizes as revenue. Funnels are built to convert intent, not curiosity: pre-landers that explain the offer honestly, localized per GEO, with registration flows that don't leak. Sources are scored on approval rates and deposit velocity, and the weekly budget follows the scores.
Compliance as infrastructure
Finance advertising runs inside platform policies and local regulation, and campaigns that ignore this don't fail slowly — they get their accounts banned mid-scale. Our funnels and creatives are built policy-safe per GEO: no misleading return promises, required risk disclosures present, targeting within licensed markets. Advertisers remain responsible for holding the rights and licences for their target markets — we build the machinery that keeps compliant campaigns deliverable.
Sources that carry finance offers
Finance users live in specific inventory: news and tools apps, trading communities, utility placements with intent-rich moments. Push works for event-driven spikes — rate decisions, market volatility weekends — when the creative is fast and the funnel is pre-built. In-app native and interstitial placements carry the sustained volume. Every source passes fraud filtering tuned for the vertical's known abuse patterns — bonus-hunters and multi-accounters show clear signatures — before traffic reaches your MMP.