Value for app owners
Most ad networks sell you volume and leave the quality question to you. Mobadly works the other way: we define the billable event with you first — an install, a registration, a first deposit, a subscription — and then buy traffic against that event. Our own in-app ad network supplies part of the inventory directly, so we see true placement quality instead of auction-floor averages, and the rest comes from vetted DSP and push sources with fraud filtering in front of your tracker.
You get a launch plan before any spend: target GEOs, sources, creative angles, pricing model and the cost per target event we commit to testing against. Reporting is source-level — the same table our buyers optimize from — so there is never a gap between what we know and what you see.
Ad formats that fit your funnel
In-app — banners, interstitials and video inside other mobile apps; the backbone of our network with precise device and GEO targeting. Rewarded — rewarded video and playable ads where users opt in for value; strong for games and apps with in-app economies. Push — push and in-page push notifications for fast offer testing and velocity verticals. Interstitial — full-screen formats with strict frequency caps to protect conversion quality. Native — feed placements for story-driven funnels in finance, health and subscription products.
Format choice follows your funnel, not our inventory: we typically test two or three formats in parallel and scale the one that delivers your target event at the target cost.
Pricing models
We buy and bill on the models that match how your app earns: CPI for install-driven products, CPA for deposit, purchase and subscription goals, CPL for lead funnels, and CPM only where a proven funnel makes impression buying rational. For mature campaigns we run ROAS-driven optimization — budgets shift automatically toward sources and creatives that return revenue, not just conversions.
Hybrid and revenue share structures are available for partners who want aligned long-term incentives. What we do not sell: guaranteed outcomes. We commit to a process — measured tests, documented gates, transparent scaling — not to promises no buyer can keep.
Launch in four steps
1. Register. Create your advertiser account through the sign-up form — name, company, your app link and category. 2. Fund and brief. Agree the test budget and the billable event with your manager; we audit your funnel and tracking before anything goes live. 3. Campaign creation. We build the campaign with you: sources, GEOs, creatives from our studio, postbacks wired to your MMP. 4. Launch and scale. Test campaigns run for a defined measurement window; budgets then move in controlled steps to whatever proves profitable.
From completed brief to live test typically takes days, not weeks. The full process — recon, creative strike, launch, scale — is described on our homepage.
Targeting
Campaigns target by GEO (180+ markets across all tiers), platform and OS version, device class, connection type and placement category. For dating, gaming and finance offers we segment by intent signals where inventory allows. Retargeting-style flows run through push inventory for re-engagement.
Targeting decisions come from your economics: we recommend a focused test set of GEOs first, read the results per source, and expand in measured steps rather than opening the whole map at once.
Traffic quality and anti-fraud
Every source is filtered before traffic reaches your MMP: emulators, click injection, click flooding, SDK spoofing and install farms are blocked at placement level. Inside your tracker you see validated installs only — and rejected traffic is excluded from billing logic, with the rejection rules written into the agreement before spend starts.
Weekly source scoring on post-install value — retention, payer share, approval rates — keeps quality enforced as budgets grow. See the full methodology on our traffic quality page.
Tracking and MMP integrations
We integrate with the measurement stack you already use: AppsFlyer, Adjust, Branch, Kochava and Singular, plus S2S postbacks for custom stacks. During onboarding we test every postback with live events before launch, agree attribution windows and rejection rules, and document the setup so month-end reconciliation is a formality, not a dispute.
If your attribution is not ready, launch waits — we would rather delay a campaign than buy traffic we cannot validate.