// Advertisers

Push advertising for mobile apps

Push reaches users directly on the device — no feed algorithm between you and the message. That makes it the fastest format for testing offers and the natural second engine for velocity verticals. It also punishes lazy buying: audiences fatigue, creatives burn, and unfiltered push sources are a fraud magnet. Here is how we run it so it stays profitable.

Start advertising Advertisers

▸Operating since 2019▸180+ GEOs, every tier▸MMP-verified reporting▸CPI, CPA, CPL, hybrid & rev share

What push is good at

Speed and cost. Push campaigns deliver testable traffic volumes within hours at CPC economics that make small budgets meaningful — ideal for validating a new offer, GEO or creative angle before committing to bigger formats. Sweepstakes, utilities and casual dating are the classic winners; trading and casino offers use push for event-driven spikes around weekends and sports calendars.

Frequency and freshness discipline

Push performance is a freshness game. We cap frequency per subscriber, rotate creatives weekly, and refresh pre-landers so returning users always see a new page. Every push source passes fraud filtering before your tracker — bots and click farms are filtered at placement level. The result is push traffic with conversion rates that survive scaling instead of collapsing after the first day.

Push as a re-engagement lane

Beyond acquisition, push works as a retargeting-style channel: reminding users who clicked but didn't install, and re-activating churned users where tracking consent allows. In-page push extends reach to iOS audiences, which classic push subscriptions can't touch. We plan push as one lane in a multi-format mix — the fast one — next to in-app and native lanes that carry long-term volume.

FAQ

Q.Push or in-app — where to start?

Push for fast tests and velocity verticals; in-app for sustained scale and app-to-app flow. Most campaigns run both lanes with shared measurement.

Q.Does push work for iOS?

Classic push subscriptions are Android-heavy; in-page push formats cover iOS audiences with the same mechanics.

Q.How do you keep push quality up?

Frequency caps, weekly creative rotation, source-level fraud filtering and scoring on your billable event — not on clicks.

Q.What does a push test actually cost?

Push is the cheapest way to get a statistically meaningful read on an offer: testable volume arrives within hours at CPC economics. The exact test budget depends on your vertical and GEO mix — sweepstakes and utilities need less, finance offers more because deposits take longer to attribute. During the audit we size the test so the result is decisive, not anecdotal, and we tell you upfront what the data will cost before any spend goes live.

Start advertising