How app monetization works here
You supply ad placements inside your app or traffic source; we fill them with campaigns from direct advertisers. Because we run the buying side ourselves, demand is stable and direct — no open-exchange arbitrage chains eating your margin between the advertiser and you. Placements are matched to advertiser verticals that fit your audience, and frequency is controlled so monetization does not burn your user experience.
Publishers see per-placement revenue reporting — impressions, clicks, conversions where attribution allows, and earnings — so you always know what each placement earns and why.
Ad formats you can run
Interstitial — full-screen placements at natural breaks; the strongest earner per impression for most apps. Rewarded video — opt-in video that pays users value for attention; best user experience and strong completion rates. Banner — persistent placements for steady baseline revenue. Native — placements blended into your content feed. Push and pop — for web and traffic owners, opt-in push subscriptions and pop formats monetize audiences beyond your app's own sessions.
Format mix is agreed during onboarding: we recommend placements that fit your app's flow instead of stuffing every format at once — retention of your users is what keeps your inventory valuable to advertisers.
How to connect
Integration happens through our SDK for mobile apps, or via API/S2S for traffic owners and networks. The exact integration package — SDK documentation, placement configuration and test credentials — is provided during onboarding once your inventory is reviewed (integration details are confirmed individually; contact us for the current setup).
A typical connection path: register as a publisher, share your app or traffic details (platform, GEOs, volumes), pass a quality review, integrate the SDK or API, run a test fill, then go live with reporting enabled from day one.
Revenue models
Publisher earnings follow the same models our advertisers buy on: CPI and CPA campaigns converted to effective CPM rates for your reporting, and revenue share arrangements for high-volume partners. Rates depend on your GEO mix, audience quality and format — tier-1 audiences with engaged users earn the strongest rates, and we tell you honestly where your inventory sits.
There are no invented rate cards on this page: your expected earnings range is estimated during onboarding from real campaign demand for your specific inventory profile.
Payout terms
Payout terms are agreed individually with each publisher during onboarding and depend on volume, GEO mix and traffic quality (specific schedules and thresholds are confirmed for your account — ask your manager). We support common payout methods and provide clear statements tied to the same reporting you see in your account.
One firm rule: fraudulent or artificially generated traffic is removed and is not paid. This protects the advertisers who fund your earnings — and the honest publishers we work with long-term.
Ad quality and your users
Bad ads destroy apps. Every advertiser campaign that can reach your inventory passes our review: creatives are checked against platform policies and category rules, regulated verticals run only in GEOs where the advertiser holds the rights, and you can block categories that do not fit your audience.
Frequency caps protect your users from ad fatigue, and our anti-fraud system works both ways — it protects advertisers from bad traffic and publishers from deceptive advertisers. If a creative ever slips through that harms your users, one message to your manager removes it from your placements.