// Publishers

In-app monetization, done honestly

In-app monetization is a balancing act: every ad placement pays you and taxes your users' patience. Get it right and ads fund a free product your users love; get it wrong and monetization eats retention until there is nothing left to monetize. Mobadly's publisher program is built around that balance — because advertiser demand follows healthy apps.

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▸Operating since 2019▸180+ GEOs, every tier▸MMP-verified reporting▸CPI, CPA, CPL, hybrid & rev share

Formats in order of earning power

For most apps the earning hierarchy is: interstitials at natural breaks first, rewarded video second (best experience-adjusted revenue), banners as a baseline, native where you have a feed. The exact mix depends on your app's session structure — a game loop, a utility task flow and a content feed each have different natural ad moments. During onboarding we recommend placements that fit your flow rather than maxing out ad load.

Direct demand, not resold chains

Your placements fill with campaigns from direct advertisers in eight verticals — crypto, forex, casino & betting, games, dating, sweepstakes, nutra, utilities. Because we run the buying side, there is no chain of resellers between the advertiser's budget and your payout, and per-placement reporting shows you what each placement earns and from which demand.

Quality protection both ways

You can block ad categories that don't fit your audience. Frequency caps protect users from fatigue. Every creative reaching your inventory passes policy review, and regulated verticals only run in GEOs where the advertiser holds rights. Artificially inflated traffic, meanwhile, is filtered and unpaid — which is what keeps advertiser demand and rates strong for honest publishers.

FAQ

Q.What integration is needed?

A lightweight SDK for iOS and Android apps; API/S2S for traffic networks. The integration package arrives during onboarding after inventory review.

Q.Can I choose which ads appear?

Yes — category blocks are supported, and creative concerns are resolved through your manager.

Q.When do payouts happen?

Payout schedules and thresholds are confirmed individually for your account during onboarding — ask your manager for current terms.

Q.Which placements usually earn the most?

For most apps the ranking is: interstitials at natural session breaks, then rewarded video, then banners as a baseline. But the honest answer comes from your own data after two weeks of live fill — we review per-placement earnings with you and rebalance the mix. Apps that let us tune placements typically earn more from fewer impressions, because user retention stays intact and advertiser demand for your inventory grows instead of decaying.

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