Figures in published case studies come from MMP-tracked campaign data and are released only with the client's written permission. Placeholder fields are shown until a client approves publication.
Mobile Games
Mobile game — CPI to ROAS scale
- Vertical: Mobile Games (midcore)
- GEOs: —
- Model: CPI with ROAS optimization
- Duration: —
- Result: — pending client approval
How a structured soft-launch read became a multi-GEO scale-up: the test design, the creative iterations, and the weekly quality gates that protected ROAS during budget growth.
Forex & Trading
Forex broker — FTD program
- Vertical: Forex & Trading
- GEOs: —
- Model: CPA on first-time deposit
- Duration: —
- Result: — pending client approval
A deposit-first acquisition program: funnel audit findings, the pre-lander rebuild, and how source-level FTD reporting changed the broker's budget allocation.
VPN & Utilities
VPN app — high-velocity installs
- Vertical: VPN & Utilities
- GEOs: —
- Model: CPI with payback control
- Duration: —
- Result: — pending client approval
Short-payback utility buying: hourly placement re-optimization, anti-fraud filtering tuned for emulator traffic, and weekly creative rotation against fatigue.