Filtering before your tracker
Every source — our own network placements, DSP and push partners — passes fraud filtering before traffic reaches your MMP. We block the patterns that actually cost money: emulators, click injection, click flooding, SDK spoofing, install farms and incentivized abuse. Filters run at placement level, which matters: network-level averages hide bad placements; placement-level enforcement removes them.
Validation through your MMP
Attribution happens in your measurement stack — AppsFlyer, Adjust, Branch, Kochava, Singular or custom S2S postbacks — so the referee is yours, not ours. Rejection rules are agreed in writing before spend starts: which fraud rules are active, what happens to rejected installs commercially, which attribution windows apply. Month-end reconciliation should be a formality, and we engineer it that way.
Weekly source scoring
Filtering catches known fraud; scoring catches everything else. Every source is scored weekly on post-install value — retention, payer share, deposit and approval rates per vertical. Sources that hold target economics earn more budget; sources that decay are capped or cut. The scoring table is shared with partners: you see the same numbers our buyers optimize against.
Transparency you can check yourself
Five signals any advertiser can verify in placement-level reports: click-to-install time distributions, conversion rate per placement, day-1 and day-7 retention by source, device and OS distribution, and GEO consistency between install claims and device locales. Healthy mobile traffic shows a recognizable human fingerprint on all five; manipulated traffic breaks at least one. If your current traffic looks wrong on these signals, send us your setup — a funnel and traffic audit is the first thing we do for every new partner, before any budget is discussed.