Why rewarded converts
A user watching a rewarded video is in an app they chose, in a session they control, exchanging attention for something they want. The install decision they make at the end of your ad is deliberate. For games, rewarded playables go further — the user has already played a slice of your game before installing, which filters out mismatched users before they ever cost you a CPI.
Where rewarded fits
Rewarded video and playables are the backbone of mobile game user acquisition and work equally well for apps with in-app economies — dating, utilities, social. We produce rewarded creatives in-house: the playable build, the video cutdowns, the localized end-cards per GEO. Creative iterates weekly against install rate and downstream events, because rewarded placements show fatigue later but punish it harder when it arrives.
Measurement without illusions
Rewarded traffic has one known weakness — incentive-seeking users who install for the reward and vanish. We control it with post-install event optimization and placement-level scoring: sources are judged on retention and payer behavior, and placements that attract reward-hunters without downstream value are cut. Your MMP reporting shows the same per-source economics we optimize against.