Guides for offer owners
Performance traffic for your CPA offer
Buy traffic for your offer on CPA, CPL, FTD, sale or hybrid terms: how the model works, who carries the risk, and how KPIs are fixed before launch.
A performance marketing team for your offer
Outsource media buying for your product: what a performance agency does, how it differs from a network, and how to structure a KPI-based engagement.
Launch an affiliate program for your product
How to launch an affiliate program that attracts media buyers: what to prepare, how to set payouts and rules, and how to get first partners.
How we fix KPIs, caps and payout terms
How KPIs, caps, postbacks, holds and lead approval terms are fixed in CPA cooperation — and how disputed conversions are resolved.
Tracking and postbacks for CPA campaigns
How conversion tracking works in CPA: postbacks, deduplication, anti-fraud signals and reporting — set up so both sides trust the numbers.
Traffic quality for CPA offers
How traffic quality is verified in CPA: bots, duplicates, incentivized traffic — and how each affects your approve rate and payout economics.