If you are looking for an external media buying team to drive conversions to your product — rather than building an in-house buying department — this page explains what a performance marketing engagement looks like, how it differs from an affiliate network, and how Mobadly works with offer owners on KPI-based terms.
You submit the offer with vertical, GEOs, payout model and KPI definition.
Both sides confirm in writing what is billable, what is capped and what is prohibited.
A capped pilot on agreed sources with postback verification.
Sources and creatives are filtered by your approval data, not just conversion counts.
Volume grows only on cohorts that meet the agreed KPI.
A performance agency plans, buys and optimizes media against a business result you define — not against impressions or clicks. Concretely: it builds a media plan around your target GEOs and payout economics, produces or adapts creatives, launches campaigns across its sources, filters fraud and low-quality placements, and reports against the events that matter to you — registrations, deposits, sales. You pay for validated results under the agreed model (CPA, CPL, FTD, hybrid), and the agency absorbs the cost of testing sources that do not work. Mobadly combines this with its own in-app traffic network, so part of the volume comes from direct, controlled inventory rather than purely external buys.
An affiliate network is a marketplace: your offer is listed, and independent affiliates choose whether to promote it. You get reach, but limited control over who runs your offer, how they present it, and which sources they use — policing misrepresentation becomes your job. An agency engagement is a managed relationship: one accountable team runs the buying, follows your creative and compliance rules, and answers for source quality. Networks scale breadth; agencies scale accountability. Many offer owners use both, for different layers of their funnel — but if brand control and source transparency matter, the managed model is the closer fit.
A serious engagement starts with a brief: your vertical, product, GEOs, payout model, the exact billable action and its validation logic. Then KPI terms are fixed in writing: payout, caps, hold period for validation, approval criteria and what happens with disputed conversions. A capped pilot follows — small enough to limit both sides' risk, large enough to produce statistically meaningful approval data. Scaling happens in steps, each gated by the previous cohort's quality. What you should expect throughout: placement-level or source-level reporting, postback access, and a named person who can explain where your conversions come from.
An external team can only be as good as the inputs you give it. Before onboarding, prepare: a working tracking setup with postbacks (Keitaro, Everflow, Affise, TUNE, CAKE, Binom, RedTrack or your own); your real unit economics — what a validated conversion is worth to you, including processing costs; creative guidelines and legal constraints; and someone on your side who can answer approval and quality questions within a business day. The faster your approval feedback loop, the faster the buying side can cut bad sources and scale good ones. Our KPI checklist covers the twenty points worth closing before launch.
Outsourcing pays off when your bottleneck is media expertise or volume, not the product. If your funnel converts and you can validate leads quickly, an external team adds buying power immediately. If your funnel is unproven, a good partner will tell you to fix the funnel first — buying traffic into an unmeasured funnel burns budget and teaches nothing. The honest first step is the brief: submit your offer with its economics, and the fit discussion — including whether we are the right buyer for it — happens before any money moves.
Reports, postbacks and disputed conversions are handled against written KPI terms and logs on both sides. Payout models, schedules and hold periods are agreed individually per offer and confirmed in writing before traffic starts.
A traditional agency bills for spend, hours or deliverables. A performance agency bills against results — validated actions under CPA, CPL, FTD or hybrid terms — and carries the media risk itself.
Mobadly combines both: a media buying team that runs campaigns against your KPI, plus an in-app ad network that supplies direct inventory. Your engagement is managed — you have an accountable counterpart, not an open offer listing.
Payout model, validation hold, approval criteria and caps are fixed in writing before the pilot. Specific terms depend on your vertical and funnel and are discussed individually — we do not publish standard rates.
Your brand assets and approval data remain yours. Campaign-level learnings — which sources and placements convert — are shared with you in reporting. Source-level details are shared to the degree the transparency agreement defines.
Yes. A common split: your team owns brand campaigns and app stores, we own performance sources that require buying expertise and fraud filtering. Boundaries are set during onboarding so nobody bids against each other.
Coverage depends on the vertical and licensing. Tell us your target GEOs in the brief — we confirm where we can run your offer and where we cannot, before any commitment.
Postback-level deduplication, placement-level filtering, device and behavioral signals, and reconciliation against your approval data. The traffic quality page describes the full approach.
Under performance models there is no media fee — you pay for validated results under the agreed payout. The practical cost of starting is your tracking setup and the time to agree KPI terms in writing.
Short brief — we reply through your messenger.