Trading and brokerage offers are among the highest-value CPA deals — and among the most demanding on lead quality. This page explains how FTD and qualified-lead buying works for forex and trading products, which KPIs define a real trader versus an empty registration, and what compliance requirements shape the funnel.
You submit the offer with vertical, GEOs, payout model and KPI definition.
Both sides confirm in writing what is billable, what is capped and what is prohibited.
A capped pilot on agreed sources with postback verification.
Sources and creatives are filtered by your approval data, not just conversion counts.
Volume grows only on cohorts that meet the agreed KPI.
Forex deals typically run on two billable events. The qualified lead: a registration that passes your criteria — valid contacts, target GEO, sometimes a phone verification or a completed KYC step. The FTD: a first deposit of an agreed minimum by a verified new client. FTD payouts are higher because the event is rarer and more valuable; lead payouts are lower with higher volume. Many brokers run a two-tier structure — a base amount per qualified lead plus a bonus per FTD — which aligns the buyer's incentive with both volume and depth. The exact event definitions, minimums and validation windows are fixed per offer; there are no standard rates, and terms are always agreed individually.
A registration is not a trader. The metrics that define real value: KYC completion rate, FTD conversion from registration, average deposit size, redeposit rate, and trading activity after the deposit. When these metrics are shared per source, the buying side can cut placements that deliver empty registrations and scale ones that deliver active traders. Agree in the brief which of these gate scaling — for example, volume grows only when the registration-to-FTD rate of the latest cohort meets your threshold. Without that loop, you are buying registrations and hoping; with it, you are buying traders.
Forex funnels convert when they are fast, localized and trustworthy. Practically: a landing in the user's language with a clear value proposition, a short registration form (every extra field cuts conversion), local payment methods on the deposit page, and a call center or onboarding flow that reaches leads quickly in their language and timezone. The deposit step is where most funnels lose the deal — if your payment page does not support the local methods of the GEO you are buying, the FTD rate will suffer regardless of traffic quality. Fix the funnel before scaling the spend; our team flags funnel bottlenecks visible in the data as part of the pilot.
Trading GEOs differ by deposit capacity, regulation and competition. Tier-1 regulated markets bring high deposits and strict advertising rules; GCC and parts of Asia combine strong deposit culture with high competition; emerging markets deliver registration volume at lower deposit rates. The right pilot structure is one or two GEOs where your payments and onboarding are strongest, prove the registration-to-FTD economics, then expand. Share your GEO priorities and licensing in the brief — we confirm where our sources fit and where restrictions apply.
Financial promotions are regulated nearly everywhere: risk warnings, no guaranteed-profit claims, no misleading return projections, and in many markets a requirement that the advertiser holds a local license or passport. You are responsible for the licensing and legal compliance of your offer in each target GEO; we enforce creative compliance on the buying side and do not run funnels designed to mislead users or evade platform review. Note: in licensed verticals (gambling, trading, pharma-adjacent nutra), the advertiser is responsible for holding the required licenses and following the laws of each target GEO and the rules of every traffic source. We do not help bypass platform policies or legal restrictions.
Reports, postbacks and disputed conversions are handled against written KPI terms and logs on both sides. Payout models, schedules and hold periods are agreed individually per offer and confirmed in writing before traffic starts.
A lead deal pays per qualified registration; an FTD deal pays per first deposit. Leads bring volume at lower payouts; FTDs bring revenue at higher payouts. Many brokers combine both in a two-tier structure agreed individually.
Your criteria: typically a new client from a target GEO with valid, contactable details, sometimes with phone verification or started KYC. The exact definition is fixed in writing before launch so both sides validate against the same rules.
Against your system: a first deposit of at least the agreed minimum by a verified new client within the attribution window, confirmed via postback and reconciled with your reports. Disputed cases are reviewed against logs on both sides.
It depends on your licensing, payment methods and onboarding languages. Tier-1 markets bring larger deposits with stricter ad rules; emerging markets bring volume. We confirm GEO fit during the brief rather than promising coverage upfront.
The payout must reflect your trader lifetime value and beat the media cost of acquiring a depositing client in the target GEO. Share your unit economics in the brief — we assess feasibility honestly instead of quoting generic figures.
Yes, when you share cohort data per source. Redeposit and activity metrics let the buying side distinguish sources that bring real traders from sources that bring one-time minimum depositors.
By placement-level quality scoring, behavioral signals, deduplication, and reconciliation with your approval data. Sources producing systematically incentivized or fake leads are removed from rotation.
Licensing status per GEO, tracking postbacks, KPI definitions with validation windows, caps, creative and compliance guidelines. The KPI checklist covers the full preparation list.
Short brief — we reply through your messenger.