The ATT reality, planned for
App Tracking Transparency ended the era of perfect device-level attribution for most iOS traffic. Campaigns now read performance through SKAdNetwork postbacks, aggregated signals and modeled conversions. This is not a reason to avoid iOS — iOS users carry the highest average revenue per user in most verticals — it is a reason to build measurement correctly: conversion value schemas mapped to your revenue events, windows configured before spend, and a buying strategy that optimizes on what SKAN can actually report.
Inventory that performs on iOS
In-app placements inside other iOS apps are the workhorse: rewarded video and playables for games, interstitials for utilities, native for finance and subscription products. In-page push extends push-style mechanics to iOS audiences that classic push subscriptions cannot reach. Our own network inventory gives placement-level control that exchange buying cannot, which matters more on iOS where signal is scarce and every placement decision is expensive.
Creative for a privacy-first platform
With less targeting signal, creative does more of the targeting. The ad itself selects the audience: genre-accurate playables filter for real players, honest product demonstrations filter for users who will actually subscribe. Our studio builds iOS creative to be self-selecting — showing the real product early — because on iOS a mismatched install costs more and teaches the algorithm less than on any other platform.