The economics of re-engagement
Re-engaging a lapsed user costs a fraction of acquiring a new one, and the user arrives with context: they know the app, they completed onboarding, and their first actions predicted enough value for you to pay for the install. In deposit-driven verticals a re-activated user often monetizes faster than a fresh cohort. The catch is timing and relevance — re-engagement works when the message answers why the user left and offers a reason to return now.
Channels that reach lapsed users
Push inventory is the practical re-engagement channel for advertisers: push and in-page push reach devices directly, without needing the user to return to the app first. Combined with event-driven segmentation — users who installed but never registered, registered but never deposited, deposited once and lapsed at day 30 — push retargeting-style flows deliver the reminder at the moment the lapse is still recoverable. Where consent and tracking allow, in-app placements extend the reach.
Segmented offers, not generic reminders
A generic 'come back' push performs like one. Segmented re-engagement performs like a product feature: the lapsed depositor gets the event that matches their first deposit context, the lapsed player gets the content update relevant to their last level, the abandoned cart gets the price drop. We build these flows with your event data: the segmentation logic, the creative per segment, the frequency discipline that keeps reminders welcome. Performance is read on incremental re-engagement, not on cannibalized organic returns.