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Android app install ads

Android is where mobile volume lives: the majority of global devices, the deepest tier-2 and tier-3 reach, and the formats — push, rewarded, in-app — that scale hardest. It is also where unfiltered buying burns budgets fastest. We run Android install campaigns with the discipline the platform's scale demands.

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▸Operating since 2019▸180+ GEOs, every tier▸MMP-verified reporting▸CPI, CPA, CPL, hybrid & rev share

Why Android rewards discipline

Android's scale cuts both ways: the same openness that delivers massive install volume also delivers the industry's richest fraud supply — emulators, click farms, install farms, spoofed SDK traffic. Device-level attribution still works on Android, which makes the platform measurable in ways iOS no longer is — but measurement only helps if someone reads it. Our weekly source scoring on post-install value is built for exactly this: Android sources are judged on retention and payer behavior, and the budget follows the scores.

The Android format stack

Push is the Android native: subscription-based push and in-page push deliver fast, cheap testable volume for velocity verticals — sweepstakes, utilities, casual dating. In-app inventory — interstitials, rewarded video, playables — carries sustained scale for games and apps with deeper funnels. Native placements serve story-driven finance and health funnels. We typically run push as the fast-testing lane and in-app as the scaling lane, sharing measurement so wins transfer between them.

GEO strategy on Android

Android dominates the GEOs where install costs are lowest and volume is highest — LATAM, SEA, MENA, India — which makes it the platform for testing offer economics before scaling into expensive tier-1 markets. The working pattern: prove the funnel on Android in tier-2 GEOs at test prices, read the event economics, then expand tier-1 spend with the creatives and sources already validated. Our 180+ GEO coverage and per-GEO source scoring are built around this path.

FAQ

Q.Is Android traffic lower quality than iOS?

Different, not lower: Android carries more fraud risk and more volume. Filtered and scored properly, Android sources deliver excellent unit economics in most verticals.

Q.Which Android formats should we start with?

Push for fast tests in velocity verticals; rewarded and in-app for games and apps with in-app economies. The audit recommends the mix for your case.

Q.Can you target by device or Android version?

Yes — device class, OS version, connection type and GEO targeting are standard on our network inventory.

Q.How do you handle install farms?

Fraud filtering runs before your MMP: farm signatures (device clustering, timing anomalies, impossible CTIT) are blocked at placement level and excluded from billing logic.

Q.What budgets scale on Android?

Android sustains the largest daily volumes in mobile — from modest tests to five-figure daily spends, scaled in controlled steps against source scores.

Q.Do you support OEM stores and alternative Android channels?

Our focus is Google Play-tracked apps; alternative-store distribution can be discussed where your measurement supports it.

Q.How fast does an Android test produce answers?

Push tests deliver readable signal within days; deeper event economics read inside the measurement window agreed at launch.

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