Formats that sell games
Playable ads are the closest thing to a free trial: thirty seconds of real gameplay inside another app, with an install decision made by someone who already likes your loop. Rewarded video puts your trailer in front of users mid-session in a mood to engage. In-app interstitials at natural breaks carry volume. The mix is genre-dependent — hyper-casual converts on raw playables, midcore needs reward-framing and longer video, casino games need the reward context of social-casino placements — and we test formats in parallel lanes with identical tracking to find yours.
Creative production at game speed
Gaming creative fatigues faster than any other vertical's because the audience is the most advertised-to in mobile. Our studio produces the full set — playable builds, video cutdowns, localized end-cards — on a weekly iteration cadence, with each variant tagged and judged on your billable event, not on click-through. Concepts come from your game's actual retention drivers: the mechanic players love in session one leads the ad, not the cinematic you spent the most on.
ROAS discipline from soft launch to scale
We structure game campaigns around your monetization curve: soft-launch reads on retention and early payer behavior in test GEOs, a billable event agreed before scale (day-7 ROAS proxy, first purchase, level milestone), then budget growth in controlled steps with weekly source scoring. Sources are judged on player value — retention curves, payer share, whale sensitivity for casino titles — and cut or doubled accordingly. The full method is in our guide to scaling mobile app campaigns.