// Blog — Media buying, no fluff

The Mobadly Blog — 9

Practical guides on app user acquisition, pricing models, traffic formats, scaling, ad fraud and app monetization.

For Advertisers

Traffic quality for CPA offers: bots, duplicates and incent traffic

How traffic quality fails in CPA — bots, duplicates, incentivized users — how each shows up in data, and how validation loops catch it before payment.

2026-11-01 · 11 min read
For Advertisers

How to choose a performance marketing agency

A buyer's guide to choosing a performance agency: engagement models, the questions that expose weak partners, red flags, and pilot structure.

2026-11-01 · 10 min read
For Advertisers

Tracking setup for CPA campaigns: postbacks, deduplication, reports

A practical tracking guide for offer owners: server-to-server postbacks, click IDs, deduplication rules, fraud signals and the reporting loop.

2026-11-01 · 11 min read
For Advertisers

Compliance basics for casino, forex and nutra advertisers

Informational compliance guide for sensitive verticals: licensing, ad platform rules, claim restrictions and disclosure basics. Not legal advice.

2026-11-01 · 11 min read