In-App Advertising
What Is an In-App Ad Network and How Does It Work
What an in-app ad network is, how SDK inventory, DSPs and direct deals fit together, and what to check before buying mobile app install traffic.
Pricing & ModelsCPI vs CPA vs CPM: Choosing a Pricing Model for Mobile Campaigns
CPM, CPI, CPA, CPL, hybrid and revenue share explained for mobile user acquisition — what each model really buys, who carries the risk, and how to choose.
Traffic FormatsPush vs In-App vs Native Traffic: Which Format Fits Your App
Push, in-app and native traffic compared: user mindset, volume, quality risks, which verticals each format fits, and a three-lane test plan.
ScalingHow to Scale a Mobile App Campaign from Test to Budget Growth
A field-tested process for scaling mobile user acquisition: structuring the test, reading post-install signals, growing budgets without breaking quality.