For Advertisers
How to Promote a Mobile App in 2026
A working playbook for promoting a mobile app in 2026: paid UA channels, measurement, creative velocity and the order of operations that works.
For AdvertisersHow Much Does It Cost to Acquire an App User?
What acquiring an app user really costs: CPI ranges by vertical and GEO, the hidden costs behind the number, and how to compute your allowable CAC.
For AdvertisersHow to Choose a CPI Ad Network
Choosing a CPI ad network: inventory ownership, measurement transparency, fraud policy, pricing models and reporting — the checklist that matters.
For AdvertisersiOS vs Android App Install Campaigns
iOS vs Android install campaigns: measurement, costs, formats, GEO strategy and where each platform wins — with a practical split for your budget.