// Vertical — Mobile Games

Mobile Games User Acquisition

Game marketing is a volume-and-precision discipline: you need cheap installs at scale, but ROAS decides everything. Mobadly runs CPI and CPA campaigns for iOS and Android titles with event-level optimization — from tutorial completion to day-7 retention and purchase. Our team has shipped campaigns for everything from hyper-casual hits to mid-core RPGs, so we know the difference between a D1 spike and durable retention.

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Who this page is for

This page is for game studios and publishers — from indie teams in soft launch to established publishers scaling a hit worldwide. If your title monetizes through ads, in-app purchases or a hybrid economy, the buying approach on this page applies.

From soft launch to worldwide scale

We support the full lifecycle: small test budgets during soft launch to read retention signals, then structured scaling into 180+ GEOs once the metrics hold. In-app inventory from our network gives consistent volume for hyper-casual, mid-core and casino-style games alike. Soft-launch reads, creative roadmaps and scale plans are documented, so decisions stay traceable months later.

Playable and video creative in-house

Playable ads consistently win for games, and our studio builds them in-house — along with video and static variations for every placement. Creatives are iterated weekly against install rate and downstream events, so CPI stays low while quality climbs. We also manage creative-to-store alignment: the gameplay shown in the ad matches the first session experience, which protects store ratings and organics. Store-page screenshots get tested too, because listing conversion often decides the real CPI.

ROAS, not just installs

Through your MMP we optimize against the events that define your game's economy: level completion, ad revenue per user, in-app purchases. For ad-monetized titles we watch ARPDAU per source; for IAP games we track payer conversion and whale behavior separately. Campaigns are rebalanced daily toward the sources and creatives that produce payers, and both views land in one clear report your team can act on without a data analyst in the middle.

From brief to scale

Launch follows our four-phase flow. Recon: we audit your game's economy, retention curve and target CPI. Creative strike: playables and video built and localized. Launch: controlled test budgets across in-app, push and DSP inventory on iOS and Android. Scale: budgets follow cohorts that hold retention and ROAS, with weekly creative refreshes keeping fatigue away.

FAQ

Q.Do you run both iOS and Android campaigns?

Yes, both platforms, with separate optimization logic per OS and per GEO.

Q.Can you work with a soft launch budget?

Yes. We routinely start with controlled test spends and scale only after retention and ROAS targets are met.

Q.Do you produce playable ads in-house?

Yes — our studio builds playables, video and statics in-house and iterates them weekly against performance data.

Q.Which game genres do you cover?

Hyper-casual, casual, mid-core, casino-style and social games — the buying approach is tuned per genre.