// Vertical — Crypto / Web3

Crypto & Web3 Media Buying

Crypto user acquisition is unforgiving: auctions move fast, ad policies shift weekly and low-quality installs burn budget before the first deposit. Mobadly runs mobile campaigns for exchanges, wallets, trading apps and Web3 products with a focus on one metric that matters — funded, active users, not empty installs. We have run crypto acquisition through several market cycles, and the lesson is always the same: never trust a source that cannot prove deposits. Every placement in our network is scored weekly on real money events, and partners see the same numbers we optimize against — no inflated install counts, no blended averages that hide weak sources.

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Who this page is for

This page is for crypto exchanges, wallets, trading apps and Web3 product teams who need funded, active users from mobile traffic — not empty installs. It fits both established platforms scaling tier-1 spend and newer projects opening their first paid acquisition channels.

How we acquire crypto users

We buy in-app, push and native inventory through our own ad network and selected DSPs, and run compliant funnels on Meta, Google and TikTok where policies allow. Every campaign starts with a funnel audit: landing speed, pre-lander message match and registration flow are checked before a single dollar of spend. This is how mobile app install traffic converts into registrations instead of bounces.

Funnels built for deposits

A crypto install only pays when the user completes KYC and funds an account. Our CPI and CPA campaigns are optimized against post-install events — registration, verification, first deposit — so the buying algorithm chases revenue, not clicks. Creative is produced in-house and localized per GEO, from statics and video to playable formats.

Measurement and traffic quality

All traffic is validated through your MMP — AppsFlyer, Adjust, Branch, Kochava or Singular — with real-time anti-fraud filtering on top. You see exactly which source, creative and GEO produces depositors, and we scale only what proves profitable. We work on CPA, CPL, hybrid and revenue share deals depending on the offer. Budgets follow proof: we start narrow, find the sources that produce funded accounts, then open volume in measured steps. You always know what we are testing, why, and what it cost.

From brief to scale

Launch follows our standard four-phase flow. Recon: we audit your offer, funnel and target GEOs and agree what a funded user is worth. Creative strike: our studio produces compliant statics, video and pre-landers, localized per GEO. Launch: test campaigns go live across in-app, push and DSP inventory. Scale: budgets move to sources that prove deposits, with fraud filters holding quality as volume grows.

Advertisers are responsible for complying with the laws and the advertising policies of the platforms in their target markets. Mobadly builds funnels and creatives to stay policy-safe in each GEO.

FAQ

Q.Which GEOs do you cover for crypto offers?

We buy traffic in 180+ GEOs, with the strongest volumes in tier-1 and tier-2 markets. The exact GEO mix is built around your offer's licensing and payout model.

Q.What payout models are available for crypto?

CPA, CPL, hybrid and revenue share. The model is agreed during the offer audit based on your funnel economics.

Q.How do you handle ad platform restrictions on crypto?

We use policy-safe creatives and pre-landers, and route volume through in-app, push and DSP inventory where restrictions don't apply.

Q.Which traffic sources do you use for crypto?

In-app, push and native inventory from our own network, selected DSPs, and social platforms where their policies allow crypto advertising.

Q.Do you optimize for installs or deposits?

Deposits. Installs and registrations are intermediate steps; campaigns are optimized against funded-account events from day one.