For Advertisers
How to Measure App Campaign ROI and ROAS
ROI and ROAS for app campaigns: cohort math, attribution windows, LTV curves, incrementality and the reporting cadence that keeps budgets honest.
For AdvertisersRewarded Traffic vs Incentivized Traffic
Rewarded traffic vs incentivized installs: what the terms really mean, where each works, the risks, and how to buy incentive without buying garbage.
For AdvertisersPost-Install Events: Optimizing Beyond the Install
Installs are a cost, not a result. How to pick, wire and optimize against post-install events — registration, deposit, purchase — through your MMP.
For AdvertisersRewarded Traffic: Incentive That Actually Works
Rewarded video and playables deliver opt-in attention and high-intent installs — if you control incentive abuse. How to buy rewarded traffic that retains.