// Blog — Media buying, no fluff

The Mobadly Blog — page 2

Field notes from a working media buying team: in-app networks, pricing models, traffic formats, scaling discipline, fraud defense and the briefs that make campaigns work. Written for advertisers who read numbers.

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Traffic Quality

A Beginner's Guide to Mobile Ad Fraud and Traffic Quality

Mobile ad fraud explained: bots, click injection, SDK spoofing, install farms — how each works, how MMP validation catches it, how to buy clean.

2026-09-24 · 7 min read Working With Buyers

How to Brief a Media Buying Team: A Checklist

A one-page checklist for briefing a media buying team: offer economics, GEOs, KPIs, tracking, compliance boundaries and timelines.

2026-09-17 · 6 min read